There is no doubt that in today's society, we are continually bombarded with media content whether it be in the form of advertisements, television shows, video games, or radio broadcasts. Thus, it is not surprising that there is a significant amount of theories and research looking at how media affects the audiences consuming it. For instance, cultivation theory suggests that since we are spending so much time in front of the television, our day to day concept of reality is affected. In other words, what we watch on television can influence our thoughts, emotions, and behaviours. An example of this is dietainment which is the current craze on many media platforms that looks at body image, working out, and dieting. The implications of dietainment is that many children may develop eating disorders and have low self-esteem because there is a very particular 'ideal' body type portrayed for both men and women in the media. In addition, the child's reality becomes distorted as they only see these certain body types as being acceptable in society. However, it is important to note that not all effects of media are negative and that some support equality, the development of healthy eating habits, positive body image, and positive outlooks on life in general.
This link is to the dietainment commercial by Cheerios that I find is important to look at since dietainment is becoming more prevalent and is not just affecting girls, but boys as well.
https://www.youtube.com/watch?v=XcvFlUZ_LGA
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